Gulf Air streamlines Bahrain transit traffic

Gulf Air is embarking on a strategic initiative to drive air traffic to Bahrain by leveraging its unified airline and airport group structure to streamline the transit experience for passengers connecting in the kingdom.
As part of the initiative, Gulf Air and the Bahrain Airport Company, which operates Bahrain International Airport, are coordinating efforts to create a seamless travel experience, the group’s CEO Jeffrey Goh said at the Routes World 2024 conference.
By aligning their strategies, the two entities aim to enhance international access to Bahrain, opening up new routes and increasing flight frequencies to key markets in Europe, Asia, and the Middle East.
This joint effort is not only designed to strengthen Gulf Air’s position in the competitive aviation market but also to promote Bahrain as a destination for business, tourism, and investment.
“Having the airport and airline in one group has allowed us to explore more seamless opportunities, whether that is minimum connecting time or seamless transfer processes,” Goh said. He explained that while the current minimum transit time was 60 minutes, this could reduce to 45 minutes or even less, which would help drive more transit traffic through the Gulf Air hub.
“As a collection of national aviation assets, we are driving two key missions of the group: to become a positive contributor to the country’s GDP, and to drive international interest in Bahrain,” he added.
Gulf Air’s strategy focuses on expanding its network, modernising its fleet, and enhancing passenger experiences to compete in the dynamic Middle Eastern aviation market.
Goh revealed at Routes plans to expand the number of destinations served by Gulf Air by 25%, and the airline is targeting key international routes, particularly in Europe and Asia, while also increasing flight frequencies to meet rising demand.