Pegasus teams up with UC Berkeley
May 16, 2025
Pegasus Airlines has announced a new partnership with the University of California, Berkeley, aimed at advancing the airline’s digital transformation and exploring future innovations in air travel.
The collaboration will centre on a range of projects led by Pegasus Innovation Lab, the airline’s research unit based in Silicon Valley, and UC Berkeley’s Institute for Business Innovation at the Haas School of Business.
The goal is to combine academic research with Pegasus’ operational knowledge to test new data-driven and AI-enhanced applications across its business.
The airline, which has set out to become one of the world’s top three carriers in terms of technology use, says the partnership will focus on areas such as operational efficiency, flight safety and passenger experience.
“This partnership will bring together Pegasus’ industry know-how with the academic strength of the Institute for Business Innovation at the Haas School of Business at UC Berkeley, one of the world’s foremost research institutions, to carry out joint projects in operational efficiency, flight safety and AI-based data-driven innovation. Through this collaboration, Pegasus aims to accelerate the development of next-generation business models by transferring academic insights into practical applications,” the company said in a statement.
A central project of the partnership, known as ‘Seamless Air Travel’, is being developed in collaboration with MBA students at UC Berkeley.
Other elements of the programme include an “Innovation Hackathon” to generate new digital and AI-based solutions for airline operations and customer service, and training modules for Pegasus staff to build skills in artificial intelligence and data analytics.
