Air France-KLM sets up generative AI factory to fast-track innovation
July 18, 2025
Air France-KLM is stepping up its commitment to using artificial intelligence across the group, with the launch of a dedicated generative AI (gen AI) factory, developed in partnership with Accenture and Google Cloud.
The initiative is designed to accelerate the group’s adoption of gen AI technologies and embed them across the two airlines.
Built on Google Cloud and supported by Accenture’s expertise, the gen AI factory acts as a central hub which will identify high-value AI use cases
It is hoped the factory will help Air France and KLM harness AI-driven tools to streamline operations, cut costs, and enhance services.
How does Air France-KLM already use AI?
In announcing the initiative, the group did not give specific details about exactly what it would be used for.
However, existing gen AI projects have included Air France’s internal ChatGPT, called Talia, enabling employees to write e-mails or search for information in PDF documents, and technology called Pamelia, allowing Air France airport agents to obtain answers to customers’ queries directly on their iPad.
The company also uses Charlie, a tool for the airline’s maintenance teams, enabling them to search for aircraft part numbers in the airline and manufacturers’ documentation, and Fox, which helps staff analyse customer feedback.
The latest project also follows an earlier digital transformation effort, in which Accenture helped Air France-KLM migrate its core applications to the cloud.
This shift laid the foundation for faster adoption of gen AI solutions, including the deployment of a secure in-house AI assistant.
With the new AI factory, Air France-KLM has developed a structured system that simplifies moving from proof-of-concept to production at scale.
The setup allows the airline to reduce development cycles by more than 35%, with operational benefits already being seen in ground handling, engineering, maintenance, and customer service.
Staff are encouraged to identify real-world problems and use the factory’s tools to build and scale AI-based solutions.
One example of this effort was the recent GenAI Days event, where teams across the group generated actionable ideas aimed at reducing operational costs and unlocking new revenue streams.
AI offers promise of ‘fundamental business transformation’
“Leveraging (gen) AI is more than technical innovation – it drives a fundamental business transformation,” said Julie Pozzi, head of data and AI at Air France-KLM.
“Thanks to Accenture and Google Cloud, we aim at leveraging generative AI to reinvent the operational backbone of the airline industry.
“This collaboration will empower us to anticipate and respond to the evolving travel landscape, delivering a truly personalised and transformative experience for every passenger and every operation.”
Sabine Bechelani, managing director for travel and client account lead at Accenture, added that the technology enabled Air France-KLM to “drive competitiveness in an environment of rapid digital acceleration”.
“By leveraging gen AI, we are not only simplifying the journey for customers but also unlocking significant business value.”
