Big data: ‘Those who do it well will outgrow those who don’t’

The aerospace industry produces a huge amount of data – the challenge is how to extract usable information from it

Adam Spearing, Senior Area Vice President EMEA of Salesforce, talks…


The aerospace industry produces a huge amount of data – the challenge is how to extract usable information from it

Adam Spearing, Senior Area Vice President EMEA of Salesforce, talks to Andy Marlor on the challenges and opportunities posed by big data. Adam says the businesses which can create useable information from the sheer volume of data produced – both within the aerospace industry and wider supply chain – will gain a real competitive edge.

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