TUI plots expansion in Eastern Europe
December 9, 2024
The TUI Group is setting its sights on significant growth in Eastern Europe, with Poland taking centre stage.
Last week, the TUI Group Executive Committee convened in Warsaw, underscoring the strategic importance of the Polish market.
Already, over one million Polish travellers opt for TUI annually, favouring destinations such as Turkey, Greece, and Spain.
TUI CEO Sebastian Ebel praised TUI Poland’s success, describing it as a “blueprint” for the company’s Eastern European expansion.
Key to this strategy is a harmonised technological platform leveraging artificial intelligence, alongside strong distribution channels like the TUI.pl website and a network of 204 travel shops.
Recent initiatives in the Czech Republic aim to double customer numbers by next summer, with similar plans underway for other countries.
Ebel said: “New markets, new products and more customers: TUI Poland is the blueprint for the expansion of our business in Eastern Europe and for additional growth.
“TUI Poland has a very clear positioning, and that is the source of its success: Focus, customer centricity and travel offerings tailored to the Polish market and the customers’ preferences.
“These include not only the export hit of package tours, but also additional services such as excursions and insurance.”
David Schelp, the TUI Group Executive Board member responsible for Markets & Airline, said: “TUI is currently active in 16 source markets. More will be added in the future.
“The Polish market is particularly important for Eastern Europe: TUI Poland is leading the way and is already demonstrating what TUI’s future in new markets will look like: customer focus, entrepreneurial thinking and cost awareness.
“In Poland, we have rolled out a business model and technology platform that we will now bring to new markets in Eastern Europe. I am convinced that we will replicate the success of TUI Poland in other countries, too.”
