Aero CEO Ben Klein shares first-class flights vision
Aero, a semi-private airline founded by Garrett Camp, co-founder of Uber, has been disrupting the aviation industry since its inception.
Ben Klein, newly appointed last year as the CEO of…
Aero, a semi-private airline founded by Garrett Camp, co-founder of Uber, has been disrupting the aviation industry since its inception.
Ben Klein, newly appointed last year as the CEO of Aero, spoke to us about his vision for Aero, and how he uses design, creativity, and innovation to redefine the experience of flying first class around the world.
What are Aero’s future plans and upcoming projects?
“Aero is actively looking to expand its fleet to accommodate growing demand for longer-range routes. The company is considering acquiring additional Embraer aircraft, known for their reliability and suitability for Aero’s operations.
“Aero plans to expand its portfolio of event-specific flights, building on the success of flights to major events like the Super Bowl and Coachella Valley Music Festival. This strategy leverages the unique appeal of semi-private aviation, offering guests convenience, exclusivity, and premium service tailored to popular events.
“Aero’s flexible approach, which includes partnerships and curated experiences, aligns with the growing demand for personalised and luxurious travel options, catering to discerning travellers seeking seamless and memorable journeys.
“By focusing on event-specific flights, Aero taps into a niche market where timing, convenience, and bespoke services are paramount. These flights are designed to enhance the overall event experience, providing travellers with a hassle-free journey that starts from the moment they board. The company’s commitment to high standards of service and comfort ensures that each flight is not just a means of transportation but an integral part of the event experience.
“Aero’s strategy includes collaborating with event organisers and luxury brands to create unique in-flight experiences. This innovative approach not only differentiates Aero from traditional airlines but also strengthens its brand as a provider of unique, high-end travel experiences. By continually expanding its network of event-specific flights, Aero meets the evolving demands of today’s luxury travellers, who seek more than just a flight but a memorable journey that enhances their overall experience.”
What is Aero doing to prioritise user experience for passengers?
“Aero is constantly evolving its service to meet the demands of its guests. We’ve become a trendsetter in the air travel industry by going above and beyond to exceed our guests’ expectations.
“Our redesigned ERJ 135 jets were the first step. These aircraft were designed to have 37 seats to maximise regional commercial flight traffic. In addition to the sleek exterior and interior redesign, we retrofitted them with just 16 seats. We then built out our private terminal lounge at the Van Nuys airport to offer guests a relaxing and private paparazzi-free location for departures and arrivals.
“Since 2019, we’ve also developed an extensive service training program for our ground and flight crews to ensure the experience is consistent across every Aero flight. Our in-flight culinary programme is developed in partnership with Erewhon, the iconic LA-grocer, refreshed seasonally, and prepared fresh the morning of the flight.
“Introducing Starlink Wi-Fi has been our latest advancement to provide the fastest Wi-Fi available in the industry. We were one of the first operators to offer Starlink in the market. Additionally, a 24/7 Concierge team assists guests with all aspects of their travel.”
Is Aero expanding into new markets or introducing new features?
“Aero is primarily focused on potential new routes from Los Angeles to popular leisure destinations. Based on demand, we are also considering establishing additional hubs in key metropolitan areas that have similar travel patterns to Angelenos and our core destinations. These hubs will mirror the successful model of the Van Nuys LA-hub, offering dedicated terminals and streamlined services to enhance the overall travel experience.
“In terms of innovative features, guests show up just 20 minutes before their flight to our private lounge at Van Nuys airport where they can enjoy complimentary champagne, fresh juices, and lite bites before boarding. For departure, they are personally escorted by our host team to the jet and welcomed on board by our seasoned pilots and flight attendants.
“Our 16-seat jets have been meticulously designed to offer maximum personal space with suede walls and oversized Italian leather seats featuring over two feet of leg room and 150-degree recline. In flight, we offer an elegant food and beverage program curated by our partners at Erewhon and Wally’s.
“Ultra-fast Starlink Wi-Fi is also available complimentary for guests to stream and browse from the moment they step on board. Upon arrival, baggage is returned to guests curbside within 10 minutes of landing.”
