Eurowings introduces new Premium BIZ seating on Airbus A320neo
March 4, 2026
Germany’s leisure carrier Eurowings has unveiled a new Premium BIZ seating concept for its Airbus A320neo fleet offering passengers greater comfort on medium-haul routes of roughly three to six hours.
The airline announced the new narrowbody cabin product at ITB Berlin. Eurowings said it will equip eight of its A320neo aircraft with the upgraded seating product following a successful trial phase conducted last year.
Breaking away from the standard Eurobusiness narrowbody layout
Under the new configuration, the first two rows of the A320neo cabin will feature eight Premium BIZ seats arranged in a 2-2 configuration, giving passengers additional space and privacy compared with standard economy seating.
The introduction of 2-2 premium seating breaks away from the traditional triple seat Eurobusiness class on narrowbody aircraft, with the middle seat left vacant, and comes closer to a US domestic first class product.
Eurowings’ Premium BIZ design offers comfort features typically found on premium economy in long-haul widebody aircraft, adapted to its narrowbody jets.
Eurowings picks Geven Comoda seats for its new Premium BIZ
The airline selected the Comoda premium seat developed by Italian manufacturer Geven for the product.
The upgraded Premium BIZ cabin offers passengers more seating comfort, as well as amenities and a service upgrade, including:
- Adjustable footrests
- USB charging ports
- Pillows and blankets
- An amenity kit for passengers
- Expanded onboard service with aperitif, hot meal served on porcelain and a wider beverage selection
According to the airline, the new configuration will primarily be deployed on longer medium-haul flights where passengers are more likely to value additional comfort.
Eurowings reports positive customer response during trial phase
The premium seating concept was first tested in November 2025 when the airline deployed an A320neo equipped with the new seats on the Berlin–Dubai route.
A second aircraft later joined the trial program on additional routes, allowing Eurowings to gather customer feedback and operational data before deciding on a wider rollout.
The airline said passenger response has been “overwhelmingly positive,” with travellers appreciating the additional personal space and improved service offering.
“We are boldly changing an industry standard because our guests’ expectations are changing as well,” said Max Kownatzki, CEO of Eurowings. “The success of our market tests made it clear within just a few months that many passengers on longer flights want a bit more space and affordable comfort.”
Eurowings’ Premium BIZ strategy: value with added comfort
Eurowings says the move forms part of a broader strategy to differentiate itself in Europe’s competitive leisure travel market.
While many airlines continue to prioritise maximum seat density on aircraft for short-and medium-haul routes, the carrier is investing in comfort upgrades to enhance its passenger experience while maintaining its attractiveness as a low-cost carrier.
“With the introduction of the Premium BIZ seat, we are emphasising our role as Europe’s value airline, offering good service at fair prices across all fare categories,” Kownatzki said.
Eurowings’ introduction of Premium BIZ follows another US trend in which low-cost airlines are experimenting with a mix of premium seating options at higher airfares.
Spirit Airlines introduced a Big Front Seat in 2019, later renamed Spirit First, which also features a recliner-style seat in a 2-2 layout.
Frontier has also introduced a similar version of First in 2024.
But while both these low-cost carriers compete against network airlines in their home market, which offer a US domestic first product, Eurowings is an outlier in Europe.
Eurowings Premium BIZ expanding to business and leisure routes
Following the positive trial results, Eurowings confirmed that all eight of its A320neo aircraft will receive the Premium BIZ seats.
The airline expects to deploy the product across a mix of business and leisure routes once the final network planning is completed.
Potential destinations include major business hubs such as London as well as high-demand holiday routes including Mallorca and the Canary Islands, where premium leisure demand is particularly strong.
European carriers, both low-cost and traditional, have largely avoided a seat mix on narrowbody aircraft, favouring the maintenance flexibility of a single-seat-type cabin, with the middle seat left open for premium passengers. It will be interesting to see if Eurowings sets a new premium trend in Europe that others will follow.
Featured Image: Eurowings
