Air India eyes Australia growth with MoU
November 20, 2024
Tourism Australia and Air India have signed a three-year memorandum of understanding to boost Indian visitor arrivals to Australia.
The collaboration will focus on joint marketing campaigns showcasing Australia’s unique attractions, leveraging Air India’s expanding presence in the market to drive tourism growth.
The India-Australia air travel connection is critical, reflecting strong cultural, educational, and economic ties.
With an increasing number of Indians traveling to Australia for leisure, study, and business, enhanced connectivity supports mutual benefits.
Strengthening these links fuels tourism revenue and reinforces the exchange between the two nations.
Air India currently operates 17 weekly non-stop flights connecting India and Australia. In the year to August 2024, the airline transported over 170,000 Indian travellers, securing an 18.5% market share and remains one of the largest carriers of traffic from India to Australia.
Phillipa Harrison, Managing Director, of Tourism Australia said: “We have seen tremendous growth in the number of arrivals from India to Australia in recent years and we are keen for arrivals to continue to track in that direction. Tourism Australia’s agreement with Air India highlights our commitment to strengthening partnerships and exploring new ways to encourage Indian travellers to plan and book an Australia holiday. We look forward to working closely with Air India to showcase Australia as a holiday destination.”
Tourism Australia’s Executive General Manager of Eastern Markets and Aviation, Andrew Hogg said: “As one of Australia’s valuable tourism markets, India holds immense promise, and we’re excited to collaborate with Air India to further elevate Australia’s appeal for high-yielding Indian leisure and business travellers. We aim to sustain growth in visitor numbers from India to Australia while enhancing travel experiences and connectivity between the two countries.”
Campbell Wilson, Chief Executive Officer & Managing Director, Air India said: “We are excited to partner with Tourism Australia to facilitate travellers’ experiences of the unique offerings this destination has to offer. As we broaden our network across the globe, we aim to deepen our presence in Australia as well.”
