JFK Terminal One to double as ‘world-class’ art showcase
When the New Terminal One (NTO) opens at John F. Kennedy International Airport in 2026, the international gateway intends to “create an atmosphere that feels uniquely New York” – including…
When the New Terminal One (NTO) opens at John F. Kennedy International Airport in 2026, the international gateway intends to “create an atmosphere that feels uniquely New York” – including as a showcase for world-class art.
The Port Authority of New York & New Jersey and Arup have assembled a team to deliver
an appropriate art, branding, and digital experience programme, as part of a $19 billion transformation of JFK International Airport that will include two new terminals, two expanded and modernised terminals and an entirely new, efficient roadway network when complete.
Arup has assembled a group of best-in-class designers and curators known collectively as the XD team, comprising Pentagram, WeShouldDoItAll (WSDIA), Karlssonwilker, Gentilhomme, and Culture Corps. In addition to leading the team and strategically developing the program, Arup is leading the digital experience design. Culture Corps will be the lead curator for the NTO art program. Pentagram’s Eddie Opara is developing the corporate brand for JFK NTO and leading brand experience development for the terminal, with support from WSDIA and Queens-based Karlssonwilker. Gentilhomme is responsible for digital content design and production.
With the goal of evoking a powerful sense of place that is distinctly New York, the team is weaving together a compelling locally inspired and universally inspiring story told throughout the passenger journey. The carefully curated environment will include elements like dynamic digital signage, art installations, and a cohesive brand identity under the umbrella of JFK’s overall branding guidelines.
“Public art that is inspiring and evocative of our region is an essential part of the Port Authority’s strategy to create world-class airports that are becoming destinations in their own right,” said Port Authority Executive Director Rick Cotton. “Just as we have done at LaGuardia and at Newark-Liberty’s Terminal A, the art, branding and digital experience at JFK’s New Terminal One will create a sense of place unique to New York, while providing travellers with treasured Instagram moments.”
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