JetBlue lets fans choose its next special livery—designed by Dominican artists
January 23, 2026
JetBlue has launched a new cultural initiative centred around the Dominican Republic, inviting the public to choose the design for its first-ever Dominican Republic-inspired aircraft livery. Dubbed RD Orgullo que Eleva (“DR Pride That Lifts”), the campaign celebrates Dominican heritage and showcases the creative work of local artists while deepening JetBlue’s long-standing connection to the country.
The contest opened on January 22, 2026, and the airline invites customers and fans to vote for their preferred design through February 1, 2026. The winning artwork will be revealed later in February and will be featured on a JetBlue Airbus A320 set to debut with the new livery in spring 2026.
Celebrating Dominican culture through art on JetBlue aircraft
In a first for the airline, JetBlue collaborated with three Dominican artists, each bringing a distinct interpretation of Dominican identity, culture, and spirit to their aircraft designs. The airline says the initiative underscores its commitment to supporting local creative talent and honouring the vibrant cultural traditions that link JetBlue’s network with the Dominican Republic.
The three competing designs include:
Willy Gómez – A seasoned art director, illustrator, and muralist whose work blends Neo-traditional and Art Nouveau influences, with a focus on music, nature, and coastal life.
Los Plebeyos – A Dominican design collective known for bold, graphic work that reflects everyday life and folklore, highlighting food, music, and family in vibrant, playful imagery.
Lena Tokens – An internationally recognised illustrator whose surreal and colourful style incorporates the colours of the Dominican flag and visual representations of tradition, creativity, and rhythm.
JetBlue notes that each artist was compensated for their creative work, and while all three designs celebrate Dominican culture, only one will be selected to take flight.
JetBlue’s new Dominican livery: a symbol of connection and pride
JetBlue’s president, Marty St. George, said the initiative reflects the airline’s deep ties to the Dominican Republic, where it has been serving customers for nearly 22 years and operates more nonstop seats between the US and the Dominican Republic than any other carrier.
“This initiative honours the country’s vibrant culture and creative talent, while reflecting the strong bond we’ve built there for more than twenty years,” St. George said. “This aircraft will serve as a flying symbol of Dominican pride and an invitation to explore the country we’re proud to serve.”
Congressman Adriano Espaillat, a leading voice in the Dominican-American community, also endorsed the campaign, highlighting it as an opportunity for broader celebration and unity among Dominicans in the US and the Dominican Republic.
“As a proud Dominican American, I know how deeply our culture, creativity, and spirit run through every corner of our community,” said Espaillat. “This aircraft design campaign is a wonderful opportunity for the Dominican public to celebrate our artistic heritage and the vibrancy of our culture.”
Beyond this artistic initiative, JetBlue continues to expand its Dominican network, with service from key cities including Santiago, Santo Domingo, Puerto Plata, and Punta Cana, and plans to average more than 30 daily departures this spring.
JetBlue’s cultural commitment is expressed through liveries
This latest aircraft livery campaign aligns with JetBlue’s broader focus on cultural engagement and community partnership through commercial and social connections. JetBlue has developed many special liveries over the years, with themes reflecting destinations, sports and corporate values.
Last year, JetBlue ran a similar special livery vote focused on Puerto Rican culture, with three designs by Puerto Rican artists: Elizabeth Barreto, Juan Gutiérrez, and Natalia Nicole.
The ‘Soy Boricua’ design was ultimately selected as the winner, created by Puerto Rican artist Juan Gutiérrez, also known as The Stencil Network. Gutiérrez’s stencil-styled design featured symbols of Puerto Rican identity, including a jíbaro figure on the tail and the island’s fruits and flora. “Yo Soy Boricua” is painted on the aircraft’s belly, reflecting Puerto Rican pride during takeoff and landing.
“My design is inspired by the energy of our archipelago and the vibrant identity that sets us apart. I worked with the idea of how colours, flavours, and music act as a bridge to memory, carrying us back to the spaces and moments we hold dear,” said Juan Gutierrez. “I hope that wherever this plane flies, Puerto Ricans feel seen and connected to this land that we love so much and that, no matter where they are, they feel Puerto Rico closer.”
How to vote for JetBlue’s new Dominican livery
Customers and fans interested in participating can vote for their favourite Dominican livery design by visiting VotaJetBlueRD.com. Voting is limited to one vote per person and closes on February 1, 2026.
Featured Image: JetBlue
