eSAF producer Twelve launches ‘Fuel for the Long Haul’ campaign
Sustainable aviation fuel manufacturer Twelve has launched its ‘Fuel for the Long Haul’ campaign, celebrating the company’s upcoming first market offering of eSAF.
The Californian fuel producer’s eSAF (also called…
June 19, 2024
Sustainable aviation fuel manufacturer Twelve has launched its ‘Fuel for the Long Haul’ campaign, celebrating the company’s upcoming first market offering of eSAF.
The Californian fuel producer’s eSAF (also called power-to-liquid, or PtL, SAF) is made from CO2, water and renewable energy, which the company says requires up to 1,000 times less water and 30 times less land than biofuels and other SAF options on the market.
The new campaign will appear in out-of-home-advertising, print, digital, installations, and via online and in-person events to “advance education and dialogue among industry leaders and travellers alike,” says Twelve, which is keen to publicise the benefits of its preferred production pathway.
“Innovation, connection, and education are at the heart of the ‘Fuel for the Long Haul campaign,” explained Nicholas Flanders, CEO and co-founder of Twelve. “This campaign is about celebrating our milestones and, more urgently, rallying industry to join us in this critical mission”.
