Does Delta’s sleek new cabin design signal the airline’s move to a more premium offering?
October 16, 2024
Modern seating materials, atmospheric mood lighting and a sophisticated colour palette are all part of Delta Air Lines’ new cabin interior, as the airline gears up for its 100th anniversary.
Debuting on a Boeing 757 this autumn, followed by an Airbus A350 in early 2025, the airline plans to role out its new, more sophisticated cabin interior, designed by NewTerritory, across all new aircraft deliveries by the end of next year. The rest of the fleet will be retrofitted within the next few years, with Mauricio Parise, vice president, customer experience design at Delta said the airline has taken the time to develop and consider every detail of its new interiors, based on “creating an experience that mimics our customers’ lifestyles and puts them at ease as soon as they board our aircraft.”
Comfortable memory-foam cushions, breathable materials and lighting that promotes relaxation are all part of the new interior, designed to make customers feel at home during their travels, blending luxury with comfort.
Focus on comfort and premium design
Complemented by subtle design motifs on bulkheads, the use of brand colours for the navy blue and dark grey seating which features red design details offers a subtle and somewhat conservative nod to the brand’s identity. The focus is on comfort and relaxation with premium natural materials such as wool and improved ergonomics enhancing the passenger experience. Washrooms will also be refreshed with an accent wall and cabinets featuring a fresh azure blue colour, while the floor made from smooth material will feature specks of colour to improve cleanliness and safe traction.
Mood lighting has been designed to suit each phase of the flight to create a warm, calming ambiance. Although it’s a step away from the boldness of the airline’s traditional red, purple and blue hues, it will help customers feel well-grounded and better adjusted to their time zone on arrival.
Centenary celebrations
Timed to coincide with the airline’s centenary celebrations and signalling a transformation to a more premium airline brand, the nose-to-tail cabin transformation has been based on extensive feedback and research that reflects customer expectations and changing lifestyles. “This refreshed cabin interior infuses utility with beauty to create an atmosphere that feels fresh, elevated and timely, while reflecting our customers’ evolving tastes and expectations,” concluded Parise, adding, “we look forward to sharing our hard work with customers and welcoming them onboard.”
