ANA launches novelty Pokémon in-flight safety video
Japan’s All Nippon Airlines (ANA) has collaborated with the Pokémon Company to create the world’s first in-flight safety video featuring the iconic Japanese cartoon characters, which will be played aboard the airline’s two specially painted aircraft.
Building on the ANA Group’s launch of ‘Pokémon Air Adventures’ in March 2023 – featuring two specially painted aircraft, Boeing 787-9 ‘Pikachu Jet NH’ and 777-300ER ‘Eevee Jet NH’ – the new in-flight safety video aims to add a further immersive branding element whilst fulfilling a vital purpose.
“The partnership with the Pokémon company brings together two iconic brands to create a unique in-flight safety experience that seamlessly bridges generations, offering both fun and education information,” said Motokai Ueno, executive vice president, customer experience management and planning at ANA. “This innovative approach allows us to elevate the flight experience by combining essential safety information with engaging entertainment”.
“The ANA x Pokémon in-flight safety video features many unique Pokémon characters and is designed to help passengers deepen their understanding of safety and provides easy-to-understand explanations of safety-related information and precautions in various in-flight situations, guided by Pokémon characters,” stated ANA.
During the video, animated characters are seen sitting alongside human passengers, erroneously blocking the aisle with dropped items, manipulating life vests, and looking disapprovingly at a passenger’s vaping device. The Pikachu character is also seen fastening a seatbelt, receiving an infant life vest and leading the crowd moving away from the aircraft after evacuation.
In addition to the narration in Japanese and English, subtitles are available in 18 languages, while the inclusion of Japanese and International Sign Language aims to improve inclusivity.
