Alaska and Hawaiian to operate as one in first for US airline
Following regulatory approval from the US Department of Transportation (DOT), Alaska Airlines has completed its acquisition of Hawaiian Airlines, less than a year since the former announced its intention to operate each separate brand as a combined entity (a first for a US airline).
CEO of Alaska Air Group Ben Minicucci will lead the combined organisation, while former regional president of Hawai’i/Pacific and Horizon Air Joe Sprague will serve as interim CEO of Hawaiian until FAA permission allows the companies to operate as one. Sprague replaces Peter Ingram, who has served in the role since 2018.
“Among Alaska, Hawaiian and [Alaska Air Group wholly-owned subsidiary] Horizon Air, we have more than 230 years of history flying guests and serving communities,” said Minicucci. “I know we will build on that legacy and become stronger together”.
Alaska and Hawaiian will now start work to secure a single operating certificate from the Federal Aviation Administration (FAA), until which time both will continue to operate as separate carriers. Change will come incrementally, with tickets available on both websites and the transfer of existing air miles points expected in the coming weeks. In the coming months, Alaska states that expanded redemption opportunities, elite frequent flier status and the possibility of accruing air miles when flying on either airline will also be available. Details of a “new unified loyalty programme” will be shared next year.
As per the terms of the DOT’s stipulations, the airline will continue to offer vital services to island communities uniquely dependent on air travel. “A healthy local airline committed to sustaining essential connectivity and travel options is a cornerstone of community resilience,” said Hawai’i governor Josh Green. “I am confident that by the joining of these two airlines, a stronger company will emerge”.
